- Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth
- Link to their website: https://www.blueoceanstrategy.com/
- By Renee A. Mauborgne & W.Chan Kim
Renée Mauborgne is the Co-Director of the INSEAD Blue Ocean Strategy Institute and The INSEAD Distinguished Fellow and a professor of strategy at INSEAD. Mauborgne served on President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities (HBCUs) for the President’s two terms. She is also a Fellow of the World Economic Forum.
Renée is ranked in the top 3 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus. She is the highest placed woman ever on Thinkers50. She was named among the world’s top 5 best business school professors in 2013 by MBA Rankings. Mauborgne received the Nobels Colloquia Prize for Leadership on Business and Economic Thinking 2008.
W. Chan Kim is the Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD.
Kim is ranked in the top 3 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus and the Journal of International Management recognizes him as one of the world’s most influential academic journal authors in global strategy. He was selected for the 2011 Leadership Hall of Fame by Fast Company magazine and was named among the world’s top 5 best business school professors by MBA Rankings. He also received the Nobels Colloquia Prize for Leadership on Business and Economic Thinking. He is a Fellow of the World Economic Forum and an advisory member for the European Union. He also serves as an advisor to several countries.
BLUE OCEAN SHIFT is the indispensable guide to shift you, your team, and your organization to new heights of confidence, market creation, and growth.
BLUE OCEAN SHIFT is the indispensable and much anticipated follow-up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne. Whether you are a cash-strapped startup, nonprofit or a large, established company with bureaucratic obstacles, BLUE OCEAN SHIFT will show you how to move from red oceans crowded with competition to blue oceans of uncontested market space and explosive growth.
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