The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly By David Meerman Scott The New Rules of Marketing & PR is an international bestseller…
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers! Link to their website: https://strategyzer.com/books/business-model-generation By Alexander Osterwalder & Yves Pigneur Alexander Osterwalder (1974) is an entrepreneur, speaker and business model innovator. Together with Professor Yves Pigneur he invented the…
SPIN Selling: The best-validated sales method available today. Developed from research studies of 35,000 sales calls, used by the top sales forces across the world! By Neil Rackham Neil Rackham is an author, consultant and academic. His writing focuses on “consultative selling,”…
Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth Link to their website: https://www.blueoceanstrategy.com/ By Renee A. Mauborgne & W.Chan Kim Renée Mauborgne is the Co-Director of the INSEAD Blue Ocean Strategy Institute…
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